Killing your Bounce Rate
From your Bounce Rate Analysis via CrazyEgg, ClickTale, or LiveBall you should at least be able to see where folks are “looking” and clicking and make the necessary changes to your web site. Some things might be a matter of browser. Remember you may have your favorite, but there are others out there, Firefox, IE, Safari, GoogleChrome. It could be a matter of getting a high Bounce Rate because your site does not show up well in the browser most people use to get to your site. Check your website out in those different browsers.
Reduce Bounce Rate by actively engaging your visitor
With that being said, remember is the thing about Bounce Rate is visitors pop on and pop off too fast for you to begin to develop a relationship with. A way to extend that “do I stay or do I Bounce” decision is to have more “aggressive” interaction with those visitors.
For example, in the upper left hand part of this blog section do you see that ball next to “Chat with Hunter Williams”? If it is green, you can chat with me (I dare you ). Here are several ways you can catch your visitor and if nothing else gain a little more insight to why folks are contributing to your Bounce Rate.
Reduce Bounce Rate with the following tools
Google Talk – is a free service. You can place a Google Talk badge on your website that shows if you are on line (the ball turns green). A quick panic reducer here, when you sign up for Google Talk you need to use a Gmail account and when you have signed into that Gmail account and have it active, you show up as available. Sign out of the Gmail account the green ball goes. The link to Google Talk is Here.
This is an interesting way to engage a visitor, remember, they are looking for information, an expert. They were pointed to your “store”, they are looking through the window, not sure if anyone is there, but you put a large button up saying “Press if you need help”. to get direct feedback from web traffic
KISS Insights – triggers a popup window in the footer to get visitor feedback. The creators of KISSmetrics developed this website feedback script that is essentially a popup window in the footer of your website and will allow visitors to tell you what they need. You can also customize your questions. There is a free version available. The link to KISS Insights is here.
Kampyle – this service puts a nicely displayed Feedback “We Listen” Button (or popup) on your website which visitors click and fill out a form. What is neat about the forms is that your visitors are engaged with responses. As the website owner, you are given great analytics and reports of the feedback. There is a free 15 day trial but to use long term the cheapest plan is the $99/month Bronze plan. The link to Kampyle is here.
Survey Monkey – this is a service to use on existing customers and subscribers to ask for their feedback on your website. There is a free and Pro version available. The link to Survey Monkey is here.
All of these tools should help to engage your visitors, and if nothing else, give them the impression you care about their experience on your web page, (which you do). Now again, this is not an exhaustive list of solutions, but I think you will agree, there a enough actionable items here to get you to taking huge chunks out of your Bounce Rate.
Please feel free to leave a comment.
To your Success,
Hunter D Williams
PS. Here is a link to the first Bounce Rate blog Bounce Rate are You Doing Online What You Would Never Do In Person?.
I hope you enjoyed this second blog about Bounce Rate, How to Fix it.